Make groups of 3-4 students at the beginning of the activity. The students will work in these groups during the whole activity. 

Step 1) Introduce SDG8 and Oxfam to your students (5 minutes)

You can do this using these videos: 

SDG8 https://www.youtube.com/watch?v=atTtM7LcDuo&feature=emb_logo

Oxfam https://www.youtube.com/watch?v=17a0gUubpxg&feature=emb_logo 

Step 2) Oxfam's activities (10 minutes)

Ask your students to have a look at the Oxfam website for your country. Students should in their group answer the question: What are Oxfam’s main activities?  

Step 3)  Understand the Oxfam business case (15 minutes)

Ask your students to read Oxfam’s business case. The title of the case is ‘How can we motivate customers to buy sustainable food?’ 

Step 4)  Understand the root cause of the business case (20 minutes)

Ask students to write down the business case they are trying to address:  ‘How can we motivate customers to buy sustainable food?’   Ask students to apply the 5 WHY exercise to this case. Give the following instruction to your students: Ask WHY the problem happens and write the answer down below the problem. If the answer you just provided doesn’t identify the root cause of the problem that you wrote down, ask WHY again and write that answer down. Keep doing this until the team is in agreement that the problem’s root cause is identified. This may take fewer or more times than 5 WHYs. You can use the 5 WHY model to do this exercise. 

Step 5)  Understand who are Oxfam’s stakeholders (20 minutes)

In order to work on the Oxfam case  ‘How can we motivate customers to buy sustainable food?’ , students should first understand who are the stakeholders that have a relationship with Oxfam’s case. 

1. 10 min.:   Students should first  start with identifying all of the stakeholders. This means identifying the organizations and people that are critical for this business case. They should do this by writing down all of the people and organizations that are critical for the business case on post-its.
2. 10 min.:  Students should analyze the stakeholders’ influence.  To map the stakeholders, they can use the stakeholder map. In the middle students write down Oxfam and the theme of the business case ‘How can we motivate customers to buy sustainable food?’ Then, students put the stakeholders on the map. Which people and organizations have a lot of influence on this specific case? If they have a big influence or are heavily influenced by the business case, put them closer to the center. 

Step 5)  Brainstorming (20 minutes)

Ask students to do a brainstorm on good solutions for the case. First, all students should write down individually  as many good ideas as possible on post-its (5 min.)  Then, they should share their ideas with the group. You can also introduce this exercise by saying to the students:  “Imagine that a magic wand made you travel through time, bringing each of you 10 years ahead. The case would no longer exist because all ideas would have been implemented and all problems would have been solved. How would this future scenario look like  ”

Step 6)  Idea selection (10 min)

Ask students to select their best ideas. For this exercise you can use the Idea selection matrix. All of the ideas written down on post-its during the previous exercise should be put on the Idea selection canvas. Ideas that can be easily implemented and that are not very much impactful will be put as quick wins in the top left corner.  The more impactful concepts that still require technical investigation will be in the “how” quadrant (bottom right). Impactful ideas that can be executed will be placed on the WOW cell. The objective is to form as many ideas as possible in this category. Try to improve ideas in order to make them move towards the top right corner by improving their feasibility or impact.

Step 7)  Pitching (plenary: 5 min. per group)

Ask students to present in 5 min. their best (WOW) brainstorm  ideas. 

- CALL TO ACTION 1

At home, students should reflect on their own sustainable consumer behaviour, answering the question: How often do you buy fairtrade products yourself? Why or why not? What would motivate you  to buy fairtrade products more often? You can come back to this in the next class, doing a classroom conversation about it or you can ask students to write a small text about it and to hand it in. 

- CALL TO ACTION 2

In order to gain more insights in the case, you can ask students to  interview with their group one of the most important stakeholders for this case: e.g. a client, a staff member, etc.  The interview questions will depend on the stakeholder that is interviewed.

For example for a client: What value does Oxfam bring you? How is Oxfam different from its competitors? What do you/ don’t you like from Oxfam’s competitors? Is it easy for you to buy Oxfam products? Are Oxfam’s products attractive, are they good value for money?...

For example for an employee: What value does Oxfam bring you and its clients? How is Oxfam different from its competitors? What do you/ don’t you like from Oxfam’s competitors? Which activities does Oxfam carry out? What are Oxfam’s sources of revenue? How does Oxfam depend on these revenue streams? How does Oxfam leverage technologies to develop its activities? Where are the potential economies of scale Oxfam can do? What is the social/environmental impact of Oxfam? Is the impact evolving in the right direction? How does Oxfam measure its impact? What is Oxfams final objective in terms of impact? Does Oxfam have partners to collaborate with? How? Could Oxfam’s impact be increased through partnership? (based on the Sustainable Innovation Toolkit made by Impact Valley)